Final critique

Our first critique will be next Monday, where you will have to present your personal logo, mounted on a board as if you were presenting it to a client. Below, you will find some guidelines to follow to successfully make this presentation. Here's what you'll have to bring to class:

1. ONE mounted board (11" x 17" OR 12"x18") with both color and bw versions of your logo.


2. Create a mock up of a personal business card, which should be 2" x 3.5". Put your logo, name, phone number and e-mail address in the card. Cut it and attach it to the back of your board (use spray adhesive, not tape - you won't be graded for your card, I just want you to print a mock-up card so you have an idea how your logo behaves when it's that small).

3. Also attach to the back of your board a creative brief (use spray adhesive, not tape). The creative brief is the document your client reads to understand your ideas. It can be printed on an 8.5"x11" sheet of paper. It must cover the following information about your logo:
3.1. A reduced version of your logo to legitimize your document.
3.2. A definition your logo in one word (concept) - the word CANNOT be "professional".
3.3. An explanation of your concept.
3.4. An explanation of your type choices (both logo and name), also describe why it is the way it is (form).
3.5. An explanation of your color choice.

* All these sections need to be very concise and to the point. Although one short paragraph each is enough, make sure you cover ALL the aspects/elements of your logo.

* DON'T use phrases like "I like it", "It's my favorite color/type", "It's perfect", "I feel like", "It looks professional", for example, or make obvious statements like "It defines who I am". You must be able justify your design and choices through a more logical, critical and professional way. Also, you can describe your logo in a positive way, but avoid praising it. Let other people do that.

*Craftsmanship is extremely important and you'll be graded on that as well.
** Be ready to defend you concept (say your whys - in graphic design everything must be explained, nothing is random).

Remember to arrive on time for the critique.
Plan your time wisely. Print your materals ahead of time, so you can have everything ready at least a few hours before critique.